A logo is an image, text, shape, or a combination of three that represents your company’s name and purpose. Put simply,
A logo should be more than a sign of identification. If well designed, it also tells the story of your company by telling the brand message in a way that helps create emotional connections with your target audience. This vague but exciting logo definition can be categorized by the following question:
What does the logo do?
Lift the heaviest object.
The logo is important for several reasons. The main reasons are:
- Makes a good first impression and encourages customers to interact with the brand.
- Helps create a brand identity.
- Give your business a symbol that will make you remember better.
- Differentiate your brand from the competition.
- Promote brand loyalty.
What distinguishes the logo?
Of course, this depends on the company, the target audience, the intended message, and the logo design. The effect of the logo is very subjective and varies by industry and company. Whether you’re a logo maker like us or a freelance designer, no matter how you create your logo, there are four general goals you should aim for when creating your logo.
- Must be suitable for your target audience:
The best logo isn’t the most eye-catching, but it’s sympathy for your target audience. The logo represents not only your business but the people you speak to.
For example, you don’t use bright colors (read bright yellow) in the funeral hall, just as you don’t use melancholy grey shades in your child’s party planner.
- Should be easy to read:
This is especially true for wordmark logos (logos that are just text), but applies to all design styles. When your audience is forced to decipher what your logo means, they go faster than you can say “conversion”. Make sure the logo is easy to understand at a glance.
- Must be unique:
Getting inspiration from industry trends is always a good place to start, but keep in mind that the goal of the logo is to differentiate your brand from your competitors. Distinct = Memorable, and this reminds customers why your brand is an industry brand they should be loyal to.
- Must be scalable:
This was mentioned above, but it’s important enough to repeat. Logos are prominently placed in different sizes across multiple media channels. For this reason, the best logos are versatile logos that can be easily scaled to meet the branding needs you may come across.
What are the different uses of the logo?
- Branding Rule
The logo should be placed where the product, company, and brand are represented.
The logo at the top of the website raises brand awareness and instantly informs consumers of the visiting user.
- Business Cards
Business cards of your brand (with logo) are a great way to get your name out and give your customers a concrete way to remember you.
- Marketing Materials
Advertising, Pamphlets, Product Packages, Social Media Posts, and Newsletters— Every time you create a marketing tool or promotional material, your logo needs to be in the spotlight.
On the business side, presentations should always include a clear reference to the representative brand, symbolized by the logo.
- Corporate Communication
Including logos in letters, emails, notes, and other communications strengthen the brand not only for customers but also for employees, ultimately linking the corporate culture to the brand it represents.